GLO Studio is the rebrand and evolution of NAME GLO, transforming the original direct-to-consumer neon brand into a fully realized creative studio focused on custom neon, lighting systems, and spatial design.

Led by co-founder and artist Lena Imamura, the project redefined GLO’s visual identity, voice, and digital infrastructure to support a broader and more sophisticated studio practice. The rebrand expanded GLO beyond playful consumer products into a flexible platform capable of serving artists, institutions, brands, and large-scale commissions.

As part of the transformation, a new website and foundational custom neon design platform were developed to better support how clients engage with bespoke lighting. The platform enables real-time visualization, streamlined pricing, and a set of predefined custom display solutions not previously available within a single tool.

The project also introduced a refined collection strategy and new modular lighting systems, allowing GLO Studio to operate across custom commissions, original works, and site-specific installations while maintaining a cohesive visual language.

Together, the rebrand, website, and studio infrastructure positioned GLO Studio as a mature, artist-led practice operating at the intersection of art, design, and production.